Tostem Showroom Design, GK2 New Delhi | Nack Studios - Nack Studios

Location: Greater Kailash 2, New Delhi

Project Overview

Nack Studios designed a high-footfall retail showroom for Tostem, a globally renowned Japanese brand specialising in premium aluminium doors and windows. Located in Greater Kailash 2, New Delhi, the project focused on creating a market-facing retail environment that balances product clarity, brand experience, and functional planning.

The design brief required a showroom concept that could support daily customer walk-ins while clearly communicating Tostem’s engineering precision, material quality, and minimalist Japanese design philosophy.

Design Intent

The core design intent was to translate a technically sophisticated product range into a clear and intuitive retail experience. The showroom was planned to help customers easily understand product applications, system differences, and quality benchmarks without visual clutter.

The design approach prioritised:

Strong brand presence with restrained aesthetics
Logical zoning for doors, windows, and system displays
Customer-friendly circulation and engagement points
Practical planning to support retail operations

Spatial Planning & Retail Flow

The showroom layout was designed to accommodate high customer footfall, ensuring smooth movement and a structured product journey. Display zones were planned to allow hands-on interaction, enabling customers to experience finishes, profiles, and system functionality in a controlled, well-organised environment.

Support areas were integrated into the design to ensure operational efficiency without disrupting the primary retail experience.

Brand Experience & Product Display Design

Special emphasis was placed on product display clarity. Display modules were designed to:

Highlight system detailing and craftsmanship
Enable easy comparison between product variants
Reinforce Tostem’s premium, international positioning

The material palette, lighting strategy, and overall visual language were kept clean and contemporary, ensuring the products remained the focal point while aligning with the brand’s global identity.

Design Scope & Delivery

Nack Studios’ scope for this project was limited to retail showroom design and planning. The studio delivered a comprehensive design solution including layout planning, display concepts, and brand-aligned spatial strategy to guide on-ground execution.